The Slush Puppie effect?

A phenomenon I first encountered at the age of 7, which makes me think my Brain has always been a little different from the rest. I may of course be wrong on this but here we go;

I always used to think about the never ending, is it possible?
On the front of a slush puppie when I was a mere lad I noticed the picture





If you notice Mr Slush P is holding a drink which has the same picture, which means that that picture has the same picture and the picture after that, after that and so on and so on


What is the science behind this madness – and can you beat the thoughts of a 7 year old me and beat this strange paradox…..